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Marketing Monday

If you do nothing else this week, watch this video about a man on a mission to brand peace. You’ll feel better. It’s an amazing story about how artists used their talents to change perception. With all the heartbreaking events that have happened from Orlando to Nice, we could use more stories like this one.

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Marketing Monday

What caught my eye in advertising and marketing this week? Netflix binged out on a new brand. A standout PR campaign with a fun, feminist phrase I have never heard before. Samsung celebrated South Sudan’s Olympic appearance with a moving commercial. And a virtual trip to Cannes – because we’re just too busy to make the trip to the South of France this year.

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Marketing (the day after) Monday

I was pleased to see the MLB honor the military in a big way on Memorial Day. As I watched my Red Sox take on the Orioles, I admired both teams special camouflaged caps and uniforms. What a fantastic way to tip their hats to those who sacrificed their lives for our freedom and show respect for those serving in the military. What a pitch perfect strategy to connect with a niche audience.

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Marketing Monday

This week’s Marketing Monday unwraps some unexpected creativity, an utter revolt to a new rebrand, reflections on what makes a dream project (and where you’re not likely to find it), and how a client’s budget gets blown to smithereens. Okay, I added those last two words to lure you in and have fun.

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Marketing Monday

This week’s Marketing Monday features all kinds of creative thinking, including formulating KFC-flavored nail polish, making custom swimsuits with Instagram photos, the signing of a teen model with Down Syndrome. Plus, how technology can help your business grow whether you’re a freelancer or an ad agency exec.

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