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21 Signs You Need a Logo Redesign

A logo is one of the most important components of a brand. This graphic identity reflects how your business should be perceived by the rest of the world – your customers, clients, employees, investors, partners, and vendors. Like a firm and friendly handshake in a personal introduction, a logo should leave a positive impression. Like …

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Truthiness in Advertising

“Truthiness” is one of my favorite words. It’s a term that originated in the 1800s. Yet it never gets old when I watch comedian Stephen Colbert use it as an evergreen theme in his monologues. It seems only apropos to discuss this term as I delve into the subject of truth in advertising. Despite any …

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Why Cops are Great Social Media Managers.

Do you ever wonder what makes a good social media manager? Take a look at some social media channels managed by police officers and I think you’ll find that many do an impressive job at being informative, helpful and, yes, entertaining. Keep reading And you’ll see there’s a good reason why Lieutenant Tim Cotton’s content …

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Make the Holidays Less Ho-Hum and More Memorable with Experiential Marketing

The holidays are right around the corner. While many businesses focus on Black Friday offers, advertising, email campaigns and traditional holiday cards, I think experiential marketing is an ideal way to connect with your audience during this time of year. This is when so many people are looking for an escape from the ordinary and …

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Branding that’s Right on the Nose

We talk about “branding” a lot in marketing. This often entails a company’s identity – logo, colors, type – as well as the copy tone or voice. We rarely hear about “brand personality.” Those little things that show a company’s distinct character attributes that set it apart from its competitors. A great example is JetBlue. …

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