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Why Cops are Great Social Media Managers.

Do you ever wonder what makes a good social media manager? Take a look at some social media channels managed by police officers and I think you’ll find that many do an impressive job at being informative, helpful and, yes, entertaining. Keep reading And you’ll see there’s a good reason why Lieutenant Tim Cotton’s content …

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Make the Holidays Less Ho-Hum and More Memorable with Experiential Marketing

The holidays are right around the corner. While many businesses focus on Black Friday offers, advertising, email campaigns and traditional holiday cards, I think experiential marketing is an ideal way to connect with your audience during this time of year. This is when so many people are looking for an escape from the ordinary and …

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Branding that’s Right on the Nose

We talk about “branding” a lot in marketing. This often entails a company’s identity – logo, colors, type – as well as the copy tone or voice. We rarely hear about “brand personality.” Those little things that show a company’s distinct character attributes that set it apart from its competitors. A great example is JetBlue. …

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