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Make the Holidays Less Ho-Hum and More Memorable with Experiential Marketing

The holidays are right around the corner. While many businesses focus on Black Friday offers, advertising, email campaigns and traditional holiday cards, I think experiential marketing is an ideal way to connect with your audience during this time of year. This is when so many people are looking for an escape from the ordinary and …

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Branding that’s Right on the Nose

We talk about “branding” a lot in marketing. This often entails a company’s identity – logo, colors, type – as well as the copy tone or voice. We rarely hear about “brand personality.” Those little things that show a company’s distinct character attributes that set it apart from its competitors. A great example is JetBlue. …

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Are Retailers Going After the Deathbed Market?

Ho, ho, huh? Last week I spotted my first holiday display right in front of my grocery store on September 12th. The powers that be at this major retail chain decided that just as we were ringing in the school bells and memorial bells for the victims of 9/11, we would welcome some holiday cheer, too. After all, summer is the perfect time to roll out an early holiday promotion.

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