A logo is one of the most important components of a brand. This graphic identity reflects how your business should be perceived by the rest of the world – your customers, clients, employees, investors, partners, and vendors. Like a firm and friendly handshake in a personal introduction, a logo should leave a positive impression. Like …
My Top Super Bowl Commercials for 2022. (There’s a Tie.)
I look forward to watching the Super Bowl commercials as much as I do the game, if not more. This year’s viewing did not disappoint. There were a lot of creative, big budget commercials to keep me transfixed on TV between the plays. According to USA Today, there were a total of 64 Super Bowl …
My Top Winter Olympics Commercials of 2022
I love, love, love watching the Olympic games. Not only for the curling (yes, I used to be a curler), but for the TV commercials. Watching these ads feels like the Super Bowl for two weeks straight. I’ll stay up waaaay too late to watch. The other night I noticed how instantaneously the judges revealed …
Sneaky Ways to Make Sure Your Content is Read.
You know you need to tell your company’s or client’s stories online. You know it’s optimal to optimize content for SEO with the right keywords and the perfect length. (Even if you swear that you just want copy that reads well.) With all that focus on doing everything possible to write compelling content online, there …
Truthiness in Advertising
“Truthiness” is one of my favorite words. It’s a term that originated in the 1800s. Yet it never gets old when I watch comedian Stephen Colbert use it as an evergreen theme in his monologues. It seems only apropos to discuss this term as I delve into the subject of truth in advertising. Despite any …
Why Cops are Great Social Media Managers.
Do you ever wonder what makes a good social media manager? Take a look at some social media channels managed by police officers and I think you’ll find that many do an impressive job at being informative, helpful and, yes, entertaining. Keep reading And you’ll see there’s a good reason why Lieutenant Tim Cotton’s content …
Can We Just Change the Subject Line? 5 Ways to Improve Your Email Open Rates.
Email is like the micro-equivalent of an elevator pitch. Except instead of having 30 seconds to make a favorable impression on strangers, you only have about 3 seconds to persuade your subscribers to open it. The subject line is the linchpin that drives your email marketing, Low open rates are lost opportunities for creating sales, …
Make the Holidays Less Ho-Hum and More Memorable with Experiential Marketing
The holidays are right around the corner. While many businesses focus on Black Friday offers, advertising, email campaigns and traditional holiday cards, I think experiential marketing is an ideal way to connect with your audience during this time of year. This is when so many people are looking for an escape from the ordinary and …
Branding that’s Right on the Nose
We talk about “branding” a lot in marketing. This often entails a company’s identity – logo, colors, type – as well as the copy tone or voice. We rarely hear about “brand personality.” Those little things that show a company’s distinct character attributes that set it apart from its competitors. A great example is JetBlue. …
How Copying Product Descriptions is Cheating Your E-commerce Business
When you have an e-commerce business to run, the logistics involved can be overwhelming. Lots to juggle when you have to anticipate what customers want, maintain an inventory of hundreds or thousands of products, hire and schedule staff, pack and ship orders in a timely manner, and keep your e-commerce website up-to-date. It seems like …