I was pleased to see the MLB honor the military in a big way on Memorial Day. As I watched my Red Sox take on the Orioles, I admired both teams special camouflaged caps and uniforms. What a fantastic way to tip their hats to those who sacrificed their lives for our freedom and show respect for those serving in the military. What a pitch perfect marketing strategy to connect with a niche audience. And apparently a profitable one, too. They added this specialized merchandise to their .

Snickers’ “Hungerithm Drops Its Candy Bar Prices When You’re in a Bad Mood.” Clemenger BBDO in Melbourne, Australia came up with an algorithm that would make Google’s programmers proud. I could not stop laughing when I read about it. When it senses that consumer sentiment has become “more angry” than “hangry,” it drops the price of its candy.

I loved this post “After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever.” by Keith Reinhard. “Influence may shift, bud ideas endure.” He was the guy behind the legendary Volkswagen Beetle “Think small.” campaign.

And finally, there was this inspiring read “16 Ways Freelancers Can Help One Another.”

Which begs the question: how can I help you? Drop me a line at me@ameliaostroff.com.