This high-end luggage manufacturer asked us to create a product line brochure targeted to frequent travelers who are prolific readers (i.e. New Yorker subscribers) and willing to spend in excess of $800 for a suitcase.
Here is one of the product spreads of this 18-page brochure with its informational captions. The headline spoke to the quality and durability of the luggage and the chaotic nature of traveling frequently.
Another product spread of this 18-page brochure. The informational captions describe the craftsmanship and durability of this high-end luggage.
This was the introduction to the safety spread for a 32-page Nissan Quest brochure. It required warm body copy to appeal to the protective nature of parents in order to sell the vehicle.
This family-owned company needed to re-brand itself in three short weeks to prepare for an important meeting with a potential suitor. We quickly learned everything about Aqua Pro's five business lines – hundreds of water purification and aviation products – to create this 24-page brochure. And they sealed the deal for a $79 million buyout offer from Parker-Hannifin. This spread introduced AquaPro’s history of using reverse osmosis to turn sea water into purified drinking water in the most challenging environments where lives depend on it.
The military spread of this 24-page AquaPro brochure …“Preparing for battle is the ultimate test of readiness. With Village Marine Tec’s RO systems, warfighters have potable water in 130-degree desert climates, arctic high seas, and deeply submerged waters.”
This was the first page of a 16-page catalog insert that appeared in the USA Triathlon Membership magazine. I wanted to capture the excitement a triathlete feels when discovering the latest apparel and equipment.
This was the introductory page of the cycling section of a 12-page catalog insert in the USA Triathlon Membership magazine. In a sport where seconds can mean this difference between earning a personal best or a qualifying slot to the Ironman World Championships, this copy needed to appeal to readers who are highly motivated to find a competitive edge.
This was the back cover of a 16-page catalog insert that appeared in the USA Triathlon Membership magazine. Tri-Zone wanted to promote a variety of nutrition product brands that offered different features and benefits. This headline had fun with all the options these athletes had to consider.
In this 44-page brochure, Nissan wanted to tap into SUV buyers’ dream of driving this vehicle to remote locations such as National Parks, even if consumers only took it to the grocery store and soccer fields. This introductory handling spread drew the comparison of the Pathfinder to animals. “If you’ve ever seen a wolf running through a field of snow (or a large dog for that matter), you’ve witnessed a perfect demonstration of the advantages of 4-wheel drive.”
Nissan wanted to to emphasize the Pathfinder’s engine performance as well as the innovative way it could conserve gas. “ …the Pathfinder will only consume what it needs. Its multi-point fuel injection system’s computer gathers feedback from sensors that monitor conditions such as elevation, temperature, and vehicle speed to ensure every ounce of fuel is used wisely.”
This is the inside spread of Novel Discoveries, a historical report of the Beckman Young Investigator program sponsored by the Arnold and Mabel Beckman Foundation. This 267-page book described the incredible scientific breakthroughs and innovations of more than 200 scientists who received grants from the Foundation. I personally interviewed all of them by phone or email, so that I could describe how their discoveries in agriculture, biology, chemistry, energy, medicine and technology changed the world. (They certainly heightened my interest in inventions.)