What could possibly compete with Cyber Monday? How about a bunch of forest creatures playing on an outdoor trampoline and making Buster, the dog, insanely jealous. Yeah, that might do it.
What caught my eye this past week? Lexus designed a Sriracha-inspired car. (And yes, it is hot). Optimism for the ad industry in 2017. (Hell, yes!) And thoughts on designing creative Christmas cards, digital and print portfolios.
What caught my eye in the last week? Virtual reality, Snapchat Spectacles, a Pittsburgh Steelers social media win, and a very special Sam Adams beer.
What caught my eye this week? An alluring Apple spot for the new iPhone 7, two brands that demonstrated they care in truly magnanimous ways and the implementation of artificial intelligence in social media.
Or perhaps I should call this a “Manly Marketing Monday” (insert fist pump). “What Pantone color is Donald Trump?” Who is the new “Most Interesting Man” for Dos Equis? What is Apple’s Jonathan Ive up to these days? And how do both sexes recycle advertising ideas? These are some of the posts that turned my head this week.
What caught my eye this week? A freakin’ brilliant global 'Missing Type' campaign to address the need for blood. Google’s new virtual tours of U.S. National Parks. And some mindfulness for marketers. (Ah, ohm, I’m not the only one.)
What’s it really like to be in an Olympic sponsor’s suit? (A little humor to start off the week.) How quickly can one of them dump Ryan Lochte? Why are Olympic logos so weird? Who made the biggest Olympic buzz in social media?
What caught my eye this week? Hashtags. Lots of smart, intriguing hashtags. #PhelpsFace, #MoreThanMiles, #shatteringstereotypes. Plus, a little something to help you with your own hashtag marketing strategy. And the work of an amazing designer who created the logo for the 1968 Mexico Olympic Games.
What caught my eye this week? The colors of Rio. Most notably, the Specialized road bikes with a new paint that changes hues as the temperature rises. And the number of commercials during the Opening Ceremony, which brought me to pause and others wish they could just fast forward.
This week’s post covers crowd funding at its finest with some outstanding results from the Ice Bucket Challenge, an Olympic ban on tweets (really?), a really cool Movable Book of Typography Design, and tips for the freelancer nation.