What’s it really like to be in an Olympic sponsor’s suit? (A little humor to start off the week.) How quickly can one of them dump Ryan Lochte? Why are Olympic logos so weird? Who made the biggest Olympic buzz in social media?
Marketing Monday
What caught my eye this week? Hashtags. Lots of smart, intriguing hashtags. #PhelpsFace, #MoreThanMiles, #shatteringstereotypes. Plus, a little something to help you with your own hashtag marketing strategy. And the work of an amazing designer who created the logo for the 1968 Mexico Olympic Games.
Marketing Monday
What caught my eye this week? The colors of Rio. Most notably, the Specialized road bikes with a new paint that changes hues as the temperature rises. And the number of commercials during the Opening Ceremony, which brought me to pause and others wish they could just fast forward.
Marketing Monday
This week’s post covers crowd funding at its finest with some outstanding results from the Ice Bucket Challenge, an Olympic ban on tweets (really?), a really cool Movable Book of Typography Design, and tips for the freelancer nation.
Marketing Monday
If you do nothing else this week, watch this video about a man on a mission to brand peace. You’ll feel better. It’s an amazing story about how artists used their talents to change perception. With all the heartbreaking events that have happened from Orlando to Nice, we could use more stories like this one.
A Wonderful Invention: CTRL Eyewear
When I first watched this video, I’m pretty sure my eyes dilated from the sheer surprise of this innovation. My mind instantly thought of the boys in the Tour de France peloton. I always wondered how these cyclists handle stages such as the one on the Champs-Elysees where the lighting goes from bright sunlight to dark tunnels and back again at speeds of over 40 mph.
Marketing Monday
How excited is this sports junkie for the Olympics? Keep reading. The Games not only bring out the best athletes, but some of the best creative work, too. I give these ads a 10 for artistic and technical merit.
Marketing Monday
What caught my eye in advertising and marketing this week? Netflix binged out on a new brand. A standout PR campaign with a fun, feminist phrase I have never heard before. Samsung celebrated South Sudan’s Olympic appearance with a moving commercial. And a virtual trip to Cannes – because we’re just too busy to make the trip to the South of France this year.
Too Good to Ignore: Jet Blue
Over the years, I’ve heard prospective clients and colleagues say, “online advertising doesn’t work.” They say it with such bitter indignation that you know they don’t want to hear anything to the contrary. I bite my tongue. I mute my “Does so!” Because let’s face it, we’re both right.
Marketing Monday
In this week’s Marketing Monday, Nike scores with a new experiential app, the Miami Ad School shows what it takes to succeed in advertising (hint: mess with peoples’ heads a little), wisdom from Seth Godin, and more.