I’ve seen a lot of logos lately that are missing taglines. And I think that’s a missed opportunity. Your logo may be an amazing piece of graphic art. But like all art, it’s open to interpretation. A tagline and logo working together can be a winning combo for your business. You may be in the …
10 Tasty Marketing Lessons Served Up by Food Trucks
The first food truck I ever saw didn’t have a lot of competition. In fact, it pretty much had a monopoly on the market. All it had to do was play “Pop Goes the Weasel” as it drove around the neighborhood at the dinner hour. And instantly this picky eater was scavenging Dad’s coat pockets for …
Marketing Monday
What could possibly compete with Cyber Monday? How about a bunch of forest creatures playing on an outdoor trampoline and making Buster, the dog, insanely jealous. Yeah, that might do it.
Marketing Monday
What caught my eye this past week? Lexus designed a Sriracha-inspired car. (And yes, it is hot). Optimism for the ad industry in 2017. (Hell, yes!) And thoughts on designing creative Christmas cards, digital and print portfolios.
Marketing Monday
What caught my eye in the last week? Virtual reality, Snapchat Spectacles, a Pittsburgh Steelers social media win, and a very special Sam Adams beer.
Are Retailers Going After the Deathbed Market?
Ho, ho, huh? Last week I spotted my first holiday display right in front of my grocery store on September 12th. The powers that be at this major retail chain decided that just as we were ringing in the school bells and memorial bells for the victims of 9/11, we would welcome some holiday cheer, too. After all, summer is the perfect time to roll out an early holiday promotion.
Marketing Monday
What caught my eye this week? An alluring Apple spot for the new iPhone 7, two brands that demonstrated they care in truly magnanimous ways and the implementation of artificial intelligence in social media.
Marketing Monday
Or perhaps I should call this a “Manly Marketing Monday” (insert fist pump). “What Pantone color is Donald Trump?” Who is the new “Most Interesting Man” for Dos Equis? What is Apple’s Jonathan Ive up to these days? And how do both sexes recycle advertising ideas? These are some of the posts that turned my head this week.
7 Creative High Fives for the Best Olympic Commercials
I didn’t want to miss a minute of the Olympics. Yes, even the commercials breaks. That’s when this self-appointed judge of her own Olympics ad award show took mental notes. (Hint: Michael Phelps, cute dogs, and a nun were all contenders.) A little more advanced planning on my part and perhaps I could’ve charged some entry fees. (Darn it.)
Marketing Monday
What caught my eye this week? A freakin’ brilliant global 'Missing Type' campaign to address the need for blood. Google’s new virtual tours of U.S. National Parks. And some mindfulness for marketers. (Ah, ohm, I’m not the only one.)