I didn’t want to miss a minute of the Olympics. Yes, even the commercials breaks. That’s when this self-appointed judge of her own Olympics ad award show took mental notes. (Hint: Michael Phelps, cute dogs, and a nun were all contenders.) A little more advanced planning on my part and perhaps I could’ve charged some entry fees. (Darn it.)
What caught my eye this week? A freakin’ brilliant global 'Missing Type' campaign to address the need for blood. Google’s new virtual tours of U.S. National Parks. And some mindfulness for marketers. (Ah, ohm, I’m not the only one.)
What’s it really like to be in an Olympic sponsor’s suit? (A little humor to start off the week.) How quickly can one of them dump Ryan Lochte? Why are Olympic logos so weird? Who made the biggest Olympic buzz in social media?
What caught my eye this week? Hashtags. Lots of smart, intriguing hashtags. #PhelpsFace, #MoreThanMiles, #shatteringstereotypes. Plus, a little something to help you with your own hashtag marketing strategy. And the work of an amazing designer who created the logo for the 1968 Mexico Olympic Games.
What caught my eye this week? The colors of Rio. Most notably, the Specialized road bikes with a new paint that changes hues as the temperature rises. And the number of commercials during the Opening Ceremony, which brought me to pause and others wish they could just fast forward.
This week’s post covers crowd funding at its finest with some outstanding results from the Ice Bucket Challenge, an Olympic ban on tweets (really?), a really cool Movable Book of Typography Design, and tips for the freelancer nation.
If you do nothing else this week, watch this video about a man on a mission to brand peace. You’ll feel better. It’s an amazing story about how artists used their talents to change perception. With all the heartbreaking events that have happened from Orlando to Nice, we could use more stories like this one.
When I first watched this video, I’m pretty sure my eyes dilated from the sheer surprise of this innovation. My mind instantly thought of the boys in the Tour de France peloton. I always wondered how these cyclists handle stages such as the one on the Champs-Elysees where the lighting goes from bright sunlight to dark tunnels and back again at speeds of over 40 mph.
How excited is this sports junkie for the Olympics? Keep reading. The Games not only bring out the best athletes, but some of the best creative work, too. I give these ads a 10 for artistic and technical merit.
What caught my eye in advertising and marketing this week? Netflix binged out on a new brand. A standout PR campaign with a fun, feminist phrase I have never heard before. Samsung celebrated South Sudan’s Olympic appearance with a moving commercial. And a virtual trip to Cannes – because we’re just too busy to make the trip to the South of France this year.