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Marketing Monday

What caught my eye in the last week? Virtual reality, Snapchat Spectacles, a Pittsburgh Steelers social media win, and a very special Sam Adams beer.

My head did a 360-degree turn last week at the 2016 Integrated Marketing Forum at the Bower’s Museum in Santa Ana with my first introduction to virtual reality.

Now, it’s your turn. Are you ready for an immersive experience into the world of VR? Download the Zeality app on your iPhone or Android phone. Pick a clip and tilt your phone up and down and all around. It’s pretty incredible – a sensory escape. I spent a few minutes on a boat floating by a nearby iceberg and scuba diving off the Florida Keys. I’ll try that Wingsuit next. After all in VR, it won’t kill me.

Another thing that’s changing people’s point of view? Snapchat Spectacles available through Snapchat pop-up vending machines that appear as spontaneously and unpredictably as the most sought-after food trucks.

We know professional football players can ham it up in the end zone or after an amazing sack. But wait until you see what the Pittsburgh Steelers can do in locker room and why it’s going viral with the #MannequinChallenge.

And here’s another sports marketing story that I just loved. Sam Adams released a special edition ‘Big Hapi’ beer as a tribute to David Ortiz. Fans lined up for this collector’s item bottle.

What an imaginative week. For all those skeptical folks who say, “There’s no such thing as a new idea,” send them here.