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Marketing Monday

What caught my eye this past week? Lexus designed a Sriracha-inspired car. (And yes, it is hot). Optimism for the ad industry in 2017. (Hell, yes!) And thoughts on designing creative Christmas cards, digital and print portfolios.

“Saucy” came to mind, too when I saw this one. Check out this special branding cross-over effort for the L.A. Auto Show: “Lexus Just Made a Sriracha Car, and No This Isn’t an April Fools’ Joke.”

Usually, people take a wait-and-see stance in an election year. So this was nice to see right out of the gate last week:“The Ad Industry is Pretty Optimistic About the Future of New Business Opportunities.”

Better get your portfolios ready. This may help: “Print Portolio vs. Digital Portfolio: A Designer’s Dilemma.”

‘Tis the season to show off your creativity. Here’s a little inspiration from across the Pond to help you get through the week. “Going postal: the annual overthinking of the humble Christmas card.”

And if a freelance copywriter or blogger is on your wish list for an assignment, please don’t hesitate to reach out.