This week’s Marketing Monday features an impromptu pro bono assignment, this year’s best April Fools’ pranks by major brands, a long list of resources for freelancers, and an advertising award show I had never heard of and would probably be laughed off the stage for entering.
Marketing Monday
Back in college, my profs always talked about the importance of a marketing mix. So here’s a mix of some of the best marketing articles, blog posts and vids I came across in the past week:
A "Creative High Five" Series
Every year there’s a heightened expectation that we’ll see some wonderful ads during the Super Bowl. The rest of the year, we drop our expectations like a rock. After being exposed to an estimated 10,000 advertising messages a day, we’ve learned to block most of it out as if we’ve become inoculated. No wonder. A lot of it is “schlock.”
“A Wonderful Invention” Series
When I come across an innovative new product, I just grin. I think of the engineer, entrepreneur, industrial designer, or scientist who had the amazing fortitude and perseverance to turn the seed of an idea into a great invention that fills a new need or want, builds a business, and drives the economy. They truly …