When I come across an innovative new product, I just grin. I think of the engineer, entrepreneur, industrial designer, or scientist who had the amazing fortitude and perseverance to turn the seed of an idea into a great invention that fills a new need or want, builds a business, and drives the economy. They truly are lateral thinkers. As the daughter of an inventor, I have a soft spot for people like that. I want to work with people like that. They’re the ones who are revolutionizing the world in countless ways.

 

I believe their work – those wonderful inventions deserve our attention. So when I find one, I’ll put a spotlight on it right here. It could be anything – from toiletries to technology. It could be groundbreaking, downright entertaining or both. Check back often. This is going to be fun. And if you find one, I’d love to hear from you. Just drop me a note at me@ameliaostroff.

 

 

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