Back in college, my profs always talked about the importance of a marketing mix. So here’s a mix of some of the best marketing articles, blog posts and vids I came across in the past week:
- An interview with author Alan Fletcher about his new book The Art of Looking Sideways, which contains 1000 pages of visual awareness exercises to entertain and inspire creative thinking.
- Why You Can’t Wait for That Magical New Business Person to Arrive by Drew McLellan of Hubspot. Whether you’re a freelancer or an agency, I think you’ll find his points well made.
- 12 Books That Will Make You Better at Product Marketing by Dave Gerhardt. And so many to add to my Amazon Wish List!
- The Case for Organized Creatives – a post chocked full of ideas by Danelle Bailey. I for one am hooked on Evernote. After using Trello for years, I switched to another take manager, Nozbe, last year and highly recommend that tool, too.
There you have it. A little fuel to fire your creative and strategic thinking. Have a great week!