This week’s Marketing Monday features all kinds of creative thinking, including formulating KFC-flavored nail polish, making custom swimsuits with Instagram photos, the signing of a teen model with Down Syndrome. Plus, how technology can help your business grow whether you’re a freelancer or an ad agency exec.
A Creative High Five for a Kinomap Email
I get a lot of promotional emails every day. Fortunately, they do not interrupt my day with the constant din of notifications. True confessions: just about everything I receive goes through my Sanebox application and filtered into a SaneNews folder or a SaneLater folder. Near the end of the day, I get a summary from Sanebox of everything that came in. Scanning the list of emails and their respective subject headings is like being a judge of my own email award show. Shall we call it the “Spammies?”
Marketing Monday
This week’s Marketing Monday features an ad agency’s robot designed to take on Usain Bolt, a fierce competition for the Tokyo 2020 Olympics logo, a new way of displaying graphics on ice, best-selling author and marketer Seth Godin’s new podcast, and some more portfolio tips to ponder.
A Wonderful Invention: Apple's Robot Liam
I’ll be the first to admit, I’m usually pining for the next big thing from Apple. I’m a gadget girl. But in the back of my mind, I’ve always wondered what can be done with all this electronic waste we create when we upgrade to the next shiny thing? I’m thrilled that the engineers at Apple came up with a new invention to address this problem – a robot called “Liam” that disassembles iPhone 6S’s.
Marketing Monday
I was stunned when I learned that Prince passed away last week. I loved his music. I used to crank “When Doves Cry” on hot summer nights with the windows down. And I felt pretty cool wearing my raspberry beret around Boston when the temperatures dipped. I never imagined we’d lose Prince so soon. But I was happy to see the outpouring of love for this man by so many, including the advertising community.
A Creative High Five for a Colgate Commercial
In honor of Earth Day tomorrow, this week’s Creative High Five goes to Colgate. This “Every Drop Counts” commercial initially caught my attending during the Super Bowl. This ad, created by the Y&R Agency/Peru (originally in 2014 for World Water Day in Peru and Columbia), was so compelling that it not only moved the needle for Colgate sales, but for a bunch of charities focused on providing clean water for others.
Marketing Monday
This week’s Marketing Monday contains a few of the posts that intrigued me the most this week, including Virtual Reality as a design tool, a smart-you-know-what ad contrarian, freelancer tips for taking a vacation (as opposed to just being under-booked) as well as some tips for presenting your portfolio.
A Creative High Five for a Benjamin Moore Campaign
In honor of the opening week of Major League Baseball, I’d like to give a Creative High Five to the Martin Agency for its Benjamin Moore “Monster Everywhere” campaign. I wondered how this ad agency could ever top the commercial they came out with last year. I never got sick of it. Not even when I could see the pitchers’ breath in those final fall games.
Marketing Monday
This week’s Marketing Monday features a really fun movie cross promotion, confessions from some leading CMOs, the psychology of creativity, big brands in big trouble, and some podcasts to hone your marketing skills.
A Creative High Five for a Great U. of Phoenix Ad
I saw this University of Phoenix commercial air during the morning news and was mesmerized by its thoughtful rendition of the Wizard of Oz’s “If I Only had a Brain.” I was instantly taken by how its advertising agency, 180LA, took a popular sentimental song and gave it a smart twist to appeal to its audience. Personally, I’ve found writing lyrics for an ad to be one of the hardest assignments I’ve ever taken on. I remember struggling with it...