The client wanted an ad that explained the benefit of its new FastQual online qualification tool, which helped eliminate delays in mortgage closings due to unforeseen changes in a borrower’s credit rating. In keeping with its branding, the photos had to be quirky. After searching through hundreds of images, this was one of our favorites.
This second ad of the campaign also demonstrated an understanding of brokers’ urgency to get things done with a sense of humor. (Note: If I drank my coffee black, I’d be tempted to try the same tactic some mornings.)
This ad helped launch the Tahoe Fund, a philanthropic organization that supports and funds projects and programs designed to improve and restore the environment around the Tahoe Basin. It appeared in Outside Magazine and featured the magnificent Flume Trail.
This second ad in the campaign was adapted for the winter with a new photo. We also adapted the call to action from “SWIM. HIKE. PEDAL. PADDLE. RUN. GIVE” to “SKATE. SKI. SHRED. SLED. GIVE.”
This company needed a fresh ad campaign to compete with the big box stores that just started offering flat-panel TV installations as well. The ads took an irreverent approach to remind people why they may not want to install a big, heavy TV on their own and HD Experts is a better choice.
This second ad of the campaign targeted women who might be intimidated by the process of installing a large flat-panel TV themselves.
The third ad of the campaign targeted married men who may be tired of spending their weekends doing “honey-do's” around the house.
The goal was to establish Casa Colina’s Sports Medicine Center as a top medical and rehabilitation facility that truly gets athletes. Each ad tapped into the things people miss physically and emotionally when they aren’t able to participate in the sports they love. The copy here weaves baseball and medical terminology with a reassuring tone.
This second ad in the campaign targeted golfers and instilled a sense of confidence that Casa Colina Sports Medicine Center will help them get back out onto the fairway.
The third ad in this campaign showed a runner in one of the most challenging, yet therapeutic environments, climbing a hilly trail. A convincing example of a runner’s return to health and fitness.
The marketing challenge: to re-brand a development where construction had stalled much longer than expected due to the recession and re-ignite sales. These undeveloped lots offered a bright, airy openness and were more affordable than the other neighborhoods in this community. After this campaign launched, the lots sold out.
BMS Practice Solutions helps physical therapy practices grow. While the marketplace is crowded with other software solutions in this space, BMS is unique because they also offer business consulting to help owners navigate all the challenges of running a practice – from cash flow and staffing to adapting to new Medicare regulations.
This ad needed to draw patrons to a gem collection exhibit. We did extensive research on the subject in order to discover the rich, fascinating history behind these pieces. In order to attract more visitors, we wanted to bring this exhibit to life. It ends with “There’s a story behind every discovery. See the world through The Bower’s Museum.”
This ad appeared in the USA Triathlon Membership magazine. While many brands in the triathlon space feature pro triathletes in their advertising, we chose to put the spotlight on the age-grouper (the amateur triathlete) by showing an empathy for how driven they are to fit training for three sports into their busy lifestyles.