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Marketing Mash-up: A New Series

The Oxford Dictionary defines mash-up as “a mixture or fusion of disparate elements.” Just when you think you’ve seen it all, someone comes up with a remarkably unique business model or marketing approach. I’ve been saving up a few of these to share with you. I can’t wait to reveal them.

What do they all share in common?

1.) You can see exactly where they got their inspiration.
2.) You can see how they took it in a completely unexpected direction.
3.) Something borrowed can be something new after all.

And they might spark some brilliant, new idea for you.